SCOPE: Delevlope experiential, livestream and virtual events for DOG TRUST, USA.
AUDIENCE: Current key donor's & influencers
AIR DATES: Livestream every Friday for 4 weeks - 11/27 (Bark Friday), 12/4, 12/11, 12/18. Each week is a different group so the content can be consistent.
LIVESTREAM CREATIVE / RUN OF SHOW:
1. Welcome from Meredith Beck.
2. Video intro from Owen Sharp, can be recorded but specific to the weekly group. If recorded, he can join in last 15 minutes for Q & A's
3. A few words from the "Key Donor" host.
4. Main Event - a live Dog Trust coach will lead the audience through content driven engagement. We are asking the influencers to join the event with their dog...or really any dog; or they can just watch.
5. Content can include:
"When your dog does this..."
or it can be driven by the Key Donor host.
6. We will send the attendees a pre video of the format, what to expect, what they need, best location, specifics, etc. We can also include a video of a current Dog Trust video of what we are covering.
7. We will always end the livestream by asking what they want to see & hear for future content.
OTHER FUNDRAISING/CONTENT IDEAS
- Kid Driven
- Fitness Driven "Paws & Planks"
- 4 week content with "homework"